Independent life insurance

Life insurance that fits your life, not a perfect one.

Term and whole life from 25+ insurance companies. Every insurer looks at health, age and history a little differently, so the right fit depends on your whole picture. A licensed insurance agent compares them for you and shows you exactly what you qualify for.

No spam calls, no pressure. Your information is never sold.

Independent

One agent. 25+ insurance companies.

Tanner works for you, not for one insurance company.

25+ insurance companies, compared for youEach one looks at health, age and history a little differently.
Term and whole life, in plain EnglishWhat each one does, and which fits what you want.
A text first, then a call when you pickTanner's assistant texts you to set up a time.
Help with the application, start to finishNo call centers, and no being passed around.
You decideNo pressure, and your information is never sold.
Licensed in 29 statesNPN 21588511
IndependentWe work with 25+ insurance companies, not just one
Straight answers by textBook a call at a time that suits you
Coverage

Coverage for the life you're building

Whether you want the most protection for the least money or coverage that lasts a lifetime and builds value, there's a policy that fits. We'll help you pick, in plain English.

Term life

The most coverage per dollar

Protection for a set number of years, typically 10 to 30, while the people who count on you need it most.

  • Lowest cost for large amounts of coverage
  • Fixed premium for the whole term
  • Many policies can convert to permanent coverage later

Whole life

Lifetime protection, guaranteed

Coverage that lasts your whole life, with premiums that never go up and cash value that grows on a guaranteed basis.

  • Never expires as long as premiums are paid
  • Guaranteed cash value you can borrow against
  • A predictable foundation for your family

Guarantees depend on the issuing insurer's claims-paying ability.

Indexed universal life (IUL)

Lifetime coverage with growth potential

Permanent coverage with flexible premiums and cash value whose growth is linked to a market index, with a floor that protects against index losses.

  • Flexible premiums and death benefit
  • Upside linked to an index, subject to caps
  • A 0% floor on index credits

Not an investment in the market. Caps, participation rates, and policy charges apply.

Why independent

Every insurer weighs health differently.

One insurer might be stricter about something in your history than the next, or put the same person in a different rate class for the exact same coverage, and that difference can add up over the life of the policy.

As an independent agent, Tanner Hertzog isn't tied to one company. He looks at your whole picture and matches you with the insurer most likely to see it in the best light.

TobaccoThe single biggest factor in most rate classes
Height and weightEach insurer sets its own range
Blood pressure & cholesterolWith or without medication, depending on the insurer
Family historySome insurers are more lenient than others
Driving recordClean records help at most insurers
ExamsMany applicants qualify without a medical exam
How it works

Simple, and on your schedule

No call centers and no being passed around. You deal with one licensed agent from start to finish.

Tell us a little

A short form: who you want to protect and a few basics. Two minutes, tops.

Pick a time by text

Tanner Hertzog's assistant texts you to set up a call when it suits you. No cold calls out of nowhere.

Compare carriers

On the call, Tanner Hertzog learns what you need and compares insurers to find your best fit and rate class.

Apply with help

He walks you through the application. Many applicants are approved without a medical exam.

Tanner Hertzog
About

Hi, I'm Tanner Hertzog.

I'm an independent, licensed life insurance agent based in Phoenix, Arizona, and I've helped over 500 families get covered. I don't work for an insurance company. I work for you, comparing carriers to find coverage that fits your family and your budget.

My approach is simple: honest answers, no pressure, and texting instead of endless phone tag. If a policy isn't right for you, I'll tell you.

Licensed in 29 states NPN 21588511 Term · Whole life · IUL
Questions

Good questions, straight answers

How much does life insurance cost?

It depends on your age, health, the type of policy, and the amount of coverage. Term life is usually the least expensive way to get a large amount of coverage. Tanner Hertzog gives you real numbers from real carriers on a call, based on your situation.

How much coverage do I need?

A common starting point is enough to replace several years of income, pay off debts, and cover future costs like your kids' education. We'll work through it together so you're not over- or under-insured.

Term, whole life, or IUL: which is right for me?

Term gives the most protection for the lowest cost for a set period. Whole life is permanent with guaranteed growth. IUL is permanent with flexible premiums and index-linked growth potential. Many families combine them. We'll explain the trade-offs and let you decide.

Will I need a medical exam?

Not always. Many carriers offer accelerated underwriting, and many applicants qualify without an exam. Some coverage amounts or health histories do require one; we'll tell you up front.

Will you sell my information or spam me?

No. We never sell your information. You'll hear from Tanner Hertzog's office only, by text first, and you can tell us to stop at any time. See our privacy policy.

Is this a government program?

No. This is private life insurance from licensed insurance companies, offered by an independent licensed insurance agent.

See what you qualify for.

A phone call with a licensed insurance agent, when it suits you. No pressure, no obligation.

Get started